Is Milaf Cola the Healthier Future of Soft Drinks We’ve Been Waiting For?

Saudi Arabia has launched Milaf Cola, the world's first soft drink made from high quality dates. Milaf Cola, developed by Thurath Al-Madina, a Saudi Public Investment Fund company, made its debut during the Riyadh Date Festival.

Milaf Cola has no added sugar and uses the natural sweetness and health benefits of dates to provide a healthier alternative to typical sodas. This innovation supports Saudi Arabia's Vision 2030, which seeks to diversify the economy and promote sustainable practices.

Milaf Cola's launch comes with rising consumer interest in healthy beverage options, which could pose a challenge to established brands such as Coca-Cola and Pepsi. Thurath Al-Madina wants to expand Milaf Cola production and bring it to regional and international markets, with future date-based beverages in development.